Empowering men in the Athletic and Entertainment world to be their best off the field and stage.
Life Outside The Spotlight
Empowering men in the Athletic and Entertainment world to be their best off the field and stage.
Empowering men in the Athletic and Entertainment world to be their best off the field and stage.
Empowering men in the Athletic and Entertainment world to be their best off the field and stage.
“For years, I’ve wondered why athletes have a Head Coach, Position Coach, Strength Coach, Conditioning Coach, Trainers, Agents, and even Social Media Managers—but no Life Coach.
Why do entertainers have Managers, Agents, Producers, Booking Agents, Public Relations Teams, and Social Media personnel, yet still no Life Coach?
If performance is everything, why is no one guiding them through the part of life that affects performance the most—real life?
I’ve seen it up close. I understand how each of these roles plays a crucial part in maximizing success, both individually and within the team or circle that supports them.
But one question kept pressing on me: Where’s the Life Coach?
Where’s the coach helping them navigate everything off the field, off the stage, off the court?
For years, I’ve watched what I believe is a tremendous and overlooked need: full-time Life Coaches at universities—for players, coaches, and athletic staff alike. And just the same in the entertainment world, I’ve seen a significant need for Life Coaches to be normalized as part of the team for recording artists, actors, and everyone connected to them, from the bus drivers to the studio moguls.
I’ve spent years thinking these thoughts, and along the way, I’ve been blessed with the greatest of experiences. Those experiences have shaped my passion, deepened my purpose, and led me to one clear mission:
To live out my calling as a Life Coach—to meet with you, get to know you, and hear your story.
And most importantly, to coach you in your real life, beyond the spotlight.”
Bryan
Bryan Kennedy is a storyteller at heart, whether it’s through a song, a book, or a good laugh shared from the stage. A former college football player at Ole Miss and recipient of the John Howard Vaught Award of Excellence presented to a senior athlete for their; dedicaiton, morale, performance and scholastic ability. Bryan took the grit and teamwork of the gridiron and carried it into a wildly creative life that’s anything but ordinary.
He’s penned 15 songs recorded by Garth Brooks, including three #1 hits, and spent over a decade on tour as Garth’s Road Manager and opening act, performing for sold-out arenas around the world. But Bryan’s creative fire never stayed in just one lane.
He’s the author of the heartfelt memoir Andy Wouldn’t Let Me, the life-coaching playbook Chalk Talk Vol. 1, and the edge-of-your-seat thriller, The Lost Dog. His love for performance and humor also led him to write and star in two original musical comedies, Toe Roaster and Mistletoe Roaster.
Bryan holds a degree in journalism with a minor in recreation, and as the founder of The Bellwether Way, he now channels his experience into life coaching, offering leadership and guidance beyond the field, stage or court. Where others focus on stats or game plans, Bryan focuses on the soul, helping people find clarity, courage, and purpose.
When he’s not writing, you’ll find him deep in a fitness routine, out on a motorcycle journey, performing original songs, or mentoring the next generation. No matter the medium, Bryan Kennedy is committed to telling the truth, lifting others up, and living life wide open.
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